THE ULTIMATE DESIGN EVOLUTION
The fashion industry and consumers alike are turning against fast, trend-focused fashion. They’re looking for well-made, long-lasting staples that combine the style they want to exude with the function they need for their multi-hyphenate lives. We celebrate BMW’s commitment to delivering both luxury and function now more than ever with the all new iX by profiling a designer with the same passion. With the help of a similarly forward-thinking fashion personality, we’ll weave a story of what happens when luxury becomes intuitive, enduring, and evolutionary.
The fashion industry and consumers alike are turning against fast, trend-focused fashion. They’re looking for well-made, long-lasting staples that combine the style they want to exude with the function they need for their multi-hyphenate lives. We celebrate BMW’s commitment to delivering both luxury and function now more than ever with the all new iX by profiling a designer with the same passion. With the help of a similarly forward-thinking fashion personality, we’ll weave a story of what happens when luxury becomes intuitive, enduring, and evolutionary.
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![](https://freight.cargo.site/t/original/i/675950a7d03c1c45ac4da8d77dcb967bdd1ff10a26203b37e43955e430a5c1a8/210810-IMGxBMW-NYFW_SHOT20_024_02.jpg)
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