The fashion industry and consumers alike are turning against fast, trend-focused fashion. They’re looking for well-made, long-lasting staples that combine the style they want to exude with the function they need for their multi-hyphenate lives. We celebrate BMW’s commitment to delivering both luxury and function now more than ever with the all new iX by profiling a designer with the same passion. With the help of a similarly forward-thinking fashion personality, we’ll weave a story of what happens when luxury becomes intuitive, enduring, and evolutionary.