A new chapter begins with the reveal of the Next Generation Corvette. The unveiling of the new mid-engine C8 tethered a real life event in Tusin, California to a perfectly timed digital live stream where fans could follow along as the Corvette is revealed. Moments before the reveal a movie trailer featuring corvette history, new features and Easter eggs of what’s to come introduced the C8 as it drove on stage. Along with accompanying assets for social and digital coverage on the reveal.
Creation of 360° AR Build Your Own Corvette C8 website where users can try different trims and features before purchasing.