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In 2021, brands and creators broke new ground on TikTok. Marketing leaders engaged with this generation’s storytellers to co-create at the speed of culture, inspire brand love, and sell out products in real time — ushering in a new era of marketing that’s rooted in storytelling, connection, and authenticity. And the impact was massive.

Our end-of-year celebration spotlights 14 trailblazing brand and creator partnerships on TikTok this year. This series features the stories behind the campaigns, as seen through the lens of a creative team led by celebrity director & photographer Carlos “Kaito” Araujo. Ranging from CPG to auto, each story captures the essence of what makes marketing on TikTok special.

These are the Culture Drivers of 2021.


Brand Partnerships Featured:
Amazon
Clinique
T-Mobile
Pizza Hut
Tropicana
Koho
EOS
Aerie
Dove
Volkswagen
Comcast
Goldfish
Jif
E.L.F.


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